SMASH (“Save Money And Stay Healthy”) is a new, free to download app that aims to help under 25s (Gen Z) discover and afford healthier food options across all elements of the food environment – from supermarkets, through to take-aways restaurants and online. We aim to challenge the status quo around youth obesity and have a relationship with Fare Share whereby for every 5 uses of SMASH in a month we make a donation to help someone in need get a meal.
SMASH now has over 75 brand partners on board (adding 3-5 a week) – from Zizzi, Yo! Sushi, Chopstix and Tortilla in the restaurant/QSR space through to This! Is Not Chicken, Happy Egg Co, Graze, Coconut collaborative and others in Supermarkets.