About ByRuby
Seriously special, hand cooked food, that’s what ByRuby is all about.
We source the finest ingredients from local, ethical suppliers then lovingly prepare all your favourite meals in small batches. Super fresh, nourishing dishes, made with sustainability in mind for you to enjoy whenever you like
We sell online via our website and into a growing number of retail stores
Our mission is to make busy people’s lives easier so that they don’t have to compromise on quality for convenience in the way that they eat
THE FOUNDING STORY
Ruby, our Leith’s-trained founder, met Milly, her creative co-founder, while working as Head Chef at Finns.
The more the two of them chatted to customers and nattered about their own lives, the more they realised that (however much of a foodie you are) sometimes you just don’t feel like cooking from scratch. Yet you’d still like to eat seriously good, nutritious food, and so here’s where ByRuby was born.
OUR SUPPLIERS
Seriously special food is made with the finest ingredients. That’s why sourcing the best – and getting to know our suppliers – is always a priority for us. We buy British wherever we can, all of the meat and fish we use is sourced from British land and waters and our vegetables come in fresh from New Covent Garden market each morning
WHY FROZEN?
There really is nothing better than a freshly-made meal. So we prepare every single one of our dishes from scratch, and then pop them straight into the freezer to lock in the goodness of the ingredients, the natural way – absolutely no additives or preservatives.
It’s basically like pressing ‘pause’ on a fresh dish that’s packed with nutrients – until you decide to press ‘play’ and reap the benefits, when you’re ready for a feast. That way, we know you’ll get to enjoy every single one of our meals at its very best – as though it’s been freshly prepared for you there and then – from your own kitchen.
And, even better, there’s no need to plan ahead. Buon appetito!