Head of Marketing

About Ten Health & Fitness

Ten Health and Fitness is the home of Dynamic Reformer Pilates and a leading boutique fitness operator. We are renowned for the quality and expertise of our teams and the end-to-end health and fitness service and facilities that we provide for our clients. Ten is growing fast, and we are looking for the best talent to be part of this exciting growth.

Job Description

An opportunity for a creative and ambitious Head of Marketing to manage and implement Marketing strategy at Ten, to support our exciting growth plan. The ideal candidate is confident in managing and implementing campaigns across multiple channels. Experience in the boutique fitness, wellness, F&B or hospitality sector is preferred but not essential.

Ten Health & Fitness are one of London’s leading fitness companies, offering a unique and integrated mix of Musculoskeletal/Sports Physiotherapy, Women’s Health Physiotherapy, Dynamic Reformer Pilates, Clinical Exercise Prescription and Sports Massage Therapy. We are renowned for the quality and expertise of our teams, and the integrated health & fitness service that we provide for our clients. We’re 6-time winners of the Tatler Gym Awards.
Having secured our 2nd round of funding in 2021, Ten Health & Fitness continue with their growth strategy, by developing new studios and new products.

Key Responsibilities

What you’ll do:
Live the brand values: expert, celebratory & people-driven
Manage up and across as well as down, building good and effective relationships with the Management Team, Heads of Department and Studio teams, gaining buy-in and generating engagement with marketing activity
Implement, project manage and/or execute all marketing – against strategy, across channels, in line with the trading calendar and delivering on ROI
Manage the marketing function, activity and workload– both the in-house team and the external agencies
Own the client journey and experience across all marketing channels
Work with Creative Director on the concepts, design and copywriting of all communications
Manage all content creation and optimisation in line with business activity and marketing strategies, able to create content using CMS (WordPress) and/or brief design resource
Coordinate and execute planned web development, ensuring all new content and site structure are optimized for registrations and conversions
Own PPC strategy, ensuring agencies deliver against targets and continually drive registrations and conversions
Create and optimise high converting landing pages and search engine-friendly content to support PPC/SEO activity
Monitor performance and identify opportunities to drive more First Timers and reduce CPA
Develop and manage ongoing eCRM and marketing automation activity to deliver an optimized client journey
Identify opportunities to execute and activate consumer-centric strategies that drive acquisition, retention, and reactivation
Plan and activate paid social media activity to drive new acquisition and brand awareness
Oversee studio events and local marketing
Oversee all client promotions
Oversee (or sign off) all partnerships and workshops/collaborations, and ensure that they are beneficial to the business or brand
Support the Retail agenda through the website, Ecomms and events

Prerequisites

What you’ll bring:  
Marketing experience in a similar role
Lead by example
Proven B2C marketing experience, ideally in the hospitality, leisure and fitness sectors
Proven experience managing social media channels and implementing initiatives to boost social media numbers
Creative skills and experience in content creation
Copywriting skills
Experience using design software such as Canva, Adobe Suite or Photoshop
Ability to drive initiatives, manage own projects and ‘get things done’
Digital and analytic skills
Proven experience of and ability to perform as part of a small team – you must be ready to roll your sleeves up and be hands-on

Benefits

What could Ten Health & Fitness offer you?  
£52,000 to £58,000 (depending on experience)
Additional annual leave per year of service
Free Pilates classes and discounted Physio & Massage sessions
Discounted Retail
Cycle to Work scheme

Extra Details

Permanent - 40h/week  
Minimum of 3 days/week based at City Studio or at our other sites. Some weeks we may require 4 -5 days a week depending on marketing requirements.  

Job Details
9 Open Positions
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