Ecommerce Manager

About Planet Organic

The simple truth is that foods should be natural and wholesome. We advocate that food be authentic and ethical, freshly prepared and tasty – not a mere convenience. We believe in ethical and sustainable farming and place great emphasis on the provenance of all our products. At Planet Organic you’ll find nutritious, seasonal and organic food with the goodness intact. You’ll find wide ranges of natural health foods suitable for all speciality diets, as well as a ground-breaking raw foods range.

Job Description

Reports to: Customer Director

Location: Westbourne Grove, W2

Direct reports: managing agencies

Hours: Full time 40 hours (fully flexible)

Planet Organic is investing in its digital proposition and has significant growth plans in ecommerce. This role will manage the ecommerce proposition. This is an exciting role and we are looking to hire someone who can be a part of designing the future digital capability of the business as well as be responsible for trading, merchandising, online content, customer experience and continuous improvement. The role will report directly to the Customer Director.

Key Responsibilities

Trading & merchandising

  • Executing online promotions and pricing
  • Supporting and merchandising key product launches
  • Managing, improving and managing the accuracy of product information
  • Leading online visual merchandising
  • Working with buying team and others to improve availability

Customer experience

  • Understand, develop and improve end to end customer journeys for ecommerce
  • Develop and implement plan for conversion rate optimisation: identify key pain points for customers, develop solutions, test options
  • Develop and implement plan to improve average order value
  • Develop management dashboard for ecommerce highlighting KPIs
  • Ensure website is tagged correctly and data is accurate
  • Work with internal and external stakeholders to improve website design and design appropriate assets
  • Maximise opportunity for customers to self-serve to reduce inbound enquiries
  • Develop and optimise delivery proposition
  • Manage payment providers and risk levels

Continuous improvement

  • Work with ecommerce ops manager, marketing team and product owner:Identify key areas for improving sales (e.g. conversion, average order value)
  • Identify efficiency gains in marketing
  • Develop channel strategy for marketing
  • Identify areas of operational improvement and efficiency
  • Define requirements and plan to execute changes
  • Develop benefits case and prioritise changes
  • Manage backlog
  • Work with internal and external stakeholders to plan, develop and execute changes

Content management

  • Work with internal and external stakeholders to develop customer content and execute online
  • Work with internal and external stakeholders to identify improvements to existing content and how we execute
  • Identify areas where brands can communicate with our customers through ecommerce
  • Work with marketing manager and buying team to plan brand content in line with customer content and themes

Commercial Acumen

  • Full responsibility for ecommerce KPIs (e.g. new customers, returning customers, frequency of order, traffic, conversion, average order value, sales, net product margin, marketing spend) to ensure that all budget areas are met or exceeded.
  • Manage and identify improvements in key commercial levers. Support other areas of the end to end operation to improve returns e.g. marketing spend, operational efficiency, stock availability


  • Managing the ecommerce proposition
  • Defining required capabilities and executing day to day
  • Managing multiple agencies to deliver new capabilities and execute day to day activities
  • Working across the PO organisation to ensure consistency of offer and communications for customers e.g. marketing manager, buying team
  • Completion of any relevant performance reviews
  • Working collaboratively with HR on any issues
  • Communicating any new policies or procedures with the team

Systems & Procedures

  • Regular assessment of digital capabilities, how it works for customers, how we can solve any challenges and how we can improve things for customers and internally
  • Working with the Customer Director to agree a prioritised roadmap and deliver improvements


  • Experience managing an ecommerce proposition
  • Managing a broader digital proposition to include multiple customer touchpoints
  • Managing continuous improvement processes
  • Experience using industry tools e.g. Google Analytics
  • Experience managing multiple agencies and interaction with development teams
  • Highly analytical and curious
  • Confidence with IT systems
  • Ability to build new relationships with service providers
  • Excellent interpersonal skills
  • Experience building new capabilities preferable
  • Knowledge of organic food is advantageous.

Extra Details

Salary:  £50,000

Hours: 40

Job Details
3 Open Positions
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