Sales & Relationship Manager – Northern England

About Lemonaid & ChariTea

Squeezed from fresh fruits without squeezing our growers, Lemonaid and ChariTea are soft drinks how they should be. Made from Organic and Fairtrade certified ingredients. As a Social Enterprise we deliberately pay higher prices for the raw ingredients to promote fair and sustainable trading conditions. By supporting Fairtrade, farmers and workers are empowered to combat poverty and take more control over their lives.

But we don’t just rely on international certificates and quality seals. We want to see for ourselves exactly where the ingredients come from. That’s why every year, we travel to the farming regions to get to know the local farmers.

What’s more, for every bottle sold, 5p go to the Lemonaid & ChariTea Foundation which supports people and communities to help themselves, with over £5 million raised to date. Focusing on parts of the world frequently disadvantaged in the global economy, the Foundation supports local initiatives which work to improve social, economic and ecological structures.

That's how #drinkinghelps.

Job Description

Back in 2009 we started our #drinkinghelps revolution in Hamburg, Germany. Our goal was to challenge the corporate soft drinks giants, dominating the market with their artificial, unhealthy and unethical range of fizzy pops. Instead of maximising shareholder value, we wanted to find new ways of supporting the workers along our supply chain; from the tea growers in Sri Lanka to the smallholder passion fruit farmers in Peru.

That’s why our range of soft drinks supports Fairtrade and sustainable, organic methods of agriculture. What’s more, 5p from every bottle sold goes to the Lemonaid & ChariTea Foundation, with over £5 million raised for social projects in the growing regions to date. You can find out more about the work of our Foundation here.

Oh, and you will be able see for yourself – because every year, we pack our backpacks and go on project trips to meet the growers and our project partners, like the Heiveld Cooperative in South Africa.

Since our humble beginnings in Germany, our team of global game changers has grown to 100+ and now spans across eight countries. We’re currently a team of six in the UK, responsible for sales and marketing of Lemonaid & ChariTea across the country. With a fast post-pandemic-growth, we need more hands on deck to help win and look after new business in Central and West London.



Your main responsibilities & what the role entails

Win new Lemonaid & ChariTea business

  • Get face to face with potential customers like cafes, bars, restaurants, health food stores and supermarkets and introduce them to Lemonaid & ChariTea to make sure that they recognise how awesome it will be to support our cause by stocking our drinks
  •  Mastermind and execute our Lemonaid & ChariTea sales strategy to make sure that we are looking good across Manchester, Liverpool, Leeds, the Midlands, the Lake District, Yorkshire and everywhere in between

Build and develop relationships with key customers

  • Work with stockists and distributors to drive rate of sale across all sites
  • Create your very own strategies and schedules to get the most out of working with our key clients and get them excited about working with us
  • Get involved in the local design, music and festival scene to build partnerships with the leading events and the opinion leaders behind them

Make the brand ‘pop’ in store so that EVERYONE is talking about Lemonaid & ChariTea

  • Utilise ‘point of sale’ materials to help our customers build their outdoor seating from our empty crates, upcycle empty bottles into vases, soap dispensers, etc. and let the brand stand out creatively
  • Help to choose, organise and run some of the best events in the business – from trade shows to gallery openings, cocktail nights to university pop-ups

To always show an eagerness to learn, develop and become a true ambassador of Lemonaid & ChariTea

  • Have fun and enjoy being part of a team of young, enthusiastic game changers
  • Work hard, passionately and efficiently
  • Be curious. Wonder often. Challenge the status quo



We’ve told you a little bit about us; now it’s all about you

  •  You are based in Northern England
  • You are a UK resident or hold a full work permit (we can’t sponsor visas at this point)
  • You hold an undergraduate degree or have 3+ years work experience
  • Excellent and confident communicator with superior organisational skills
  • Proven ability to meet deadlines and juggle priorities
  • Self-sufficient – can make and deliver on your own work plans
  • Infectious enthusiasm, switched-on and authentic
  • A proactive, extrovert approach and an entrepreneurial attitude
  •  You have a full clean UK driving licence


The perks of being a Lemonaider, changing the world one drink at a time

  • Independent place of work – you organise and execute your own trips Mon-Fri to visit clients across the North with options to do the admin side of your job from home or your favourite coffee shop
  • A company car that you can use for business and personal trips
  • Travel expenses, hotel accommodation and sustenance paid for
  • 26 – 30 days’ holiday a year (plus bank holidays!)
  • Annual Summer and Winter parties in one of our Global Markets – think German castles or French beachside
  • Project trips to the farming communities and project partners in the Global South
  • Monthly Team Socials
  • OTE remuneration of £29,100 (combination of fixed & monthly bonus, up to £34,900 annually)

Job starting date: As soon as possible

This company is forward-looking and ambitious, with a strong commitment to its core social mission. If you share these values and are looking for a diverse and active role with a fast-growing ethical brand, then we look forward to hearing from you.

Extra Details


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