Content Creator + Social Media Manager

About Kassi Underwood

Kassi Underwood is the facetious, subversive spiritual teacher and founder behind The Practice, Be You Now, and The Maverick Woman—and Harvard’s first-ever (sequins-clad) former meditation advisor. She is also an international speaker, the author of the memoir May Cause Love (HarperOne), and the host of the podcast Big Energy. Kassi Underwood empowers people to be their wild-ass maverick selves and fully self-expressed in every area of life through edu-tainment, spiritual guidance, community, and live events.

Job Description

The Content Creator + Social Media Manager will join our rock-solid virtual team to spearhead creative content generation and strategic community outreach via Kassi Underwood’s social media platforms. The ideal candidate is a creative individual who is familiar with, loves, and embodies our mission of full self-expression in every area of life. We are a self-motivated, fun-loving team! If you seek to be part of something bigger and are eager to support our mission to empower people around the world to unapologetically be themselves, then we’d be thrilled and honored to have you join us.

Key Responsibilities

Typical Tasks Include: 

  • Managing posts + IG stories throughout the day 5 days/week
  • Conceptualizing, generating, and executing fun, playful, engaging, educational, and high-quality social media content (photos, videos, memes, reels, stories, copy, etc.)
  • Being on the pulse of the latest social trends + relevant cultural moments, including reacting to highly engaging social moments with quick turn-around content
  • Developing, coordinating, and executing  a calendar of content via social media calendar management programs
  • Reviewing audience engagement on IG + IG Stories throughout the day (5 days/week)
  • Tracking, reporting, and analyzing relevant metrics
  • Creating social media strategies with clear KPIs that support Planet Kassi’s goals, marketing + PR efforts


The Ideal Candidate Brings: 

  • Knowledge in creating social media content and managing Instagram and Tiktok
  • Humor + creativity + knowledge of relevant cultural convos around content creation
  • Experience in basic photo/video editing for social media
  • Graphic design (Canva) preferred
  • Familiarity with optimizing timing/content across social media platforms and growing engagement and brand advocacy through storytelling
  • A strong understanding of the social media space, social communities, conversations, and trends
  • A skill for cultivating, building, and nurturing relationships virtually
  • A super positive attitude & fun personality—humor, creativity, and playfulness
  • Passion for provocative spiritual teachings that bring together sexuality, financial empowerment, progressive activism, mental health, and comedy
  • Experience with social media-supportive apps such as Planoly, video editing apps, etc
  • Attention to detail and your A-game in a fast-paced environment
  • A gift for organization, communication, and quick implementation
  • Extreme self-motivation and the ability to work independently, using excellent judgment to effectively make decisions as a leader
  • Impeccable organizational skills for all things logistical, scheduling, and email-related.
  • Availability during regular business hours in EST, Monday through Friday, and sometimes on the weekend/after hours when needed.

Job Requirements:

  • Approximately 15 hours/week
  • Hybrid in-person and remote, however, the candidate must be able to dedicate 5-10 hours/week to in-person meetings
  • Meetings 2-3x/ month in or around Brooklyn for generating + creating content
  • Available to start immediately
  • Bachelor’s Degree is preferred but not mandatory
  • Ideally 2-3+ years of experience working in graphic design and /or video production/photography and/or content creation, and/or social media management
  • High-Speed internet access and smartphone with email/social media capabilities to post and manage social media

Programming Languages & Softwares:

  • Google Drive, Dropbox, Asana, Planoly, Canva
  • If you don’t know a software or program, can you learn it?

Extra Details

To apply, here are the exact next steps to take:

Please send an email to office [at] kassiunderwood [dot] com with the subject line “Your Name, Content Creator + Social Media Manager,” and please include the following info:

  • Your cover letter detailing why you are interested in the position and why you are the perfect candidate for the position.
  • Your resume/CV with an available start date.
  • So we can get to know you, please submit a 2-5 minute long video sharing with us who you are, why you’re inspired to apply for this position, what you would contribute to the team, and why you should be selected to join the Kassi Underwood team!

Application Policy & Process:
We will respond to your submission if we believe you are a potential fit! All questions about the details of the position and compensation will be answered after we reach out to you to discuss your submission.

If your submission is excellent, please expect to hear from us soon with insight on the next step of our interview process. We look forward to hearing from you!

Job Details
1 Active Position
This email address will be provided to the company upon application
Upload your CV/resume or any other relevant file. For multiple file uploads, please highlight the relevant files within one upload. Max. file size: 512 MB.

You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Get weekly job alerts directly to your inbox