Category Manager

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About Innocent

Hello, we're innocent…and we're here to make it easy for people to do themselves some good (whilst making it taste nice too).

We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so we resigned from our jobs the next day and got cracking.

Since then we've started making coconut water, juice and kids' stuff, in our quest to make natural, delicious, healthy drinks that help people live well and die old.

Job Description

At innocent we’re really passionate about putting our drinkers at the heart of our business, and the category team plays a crucial role in achieving this. We’re laser focused on delivering great insight through forward thinking category projects and exciting shopper insight work.

Key Responsibilities

In this Category Manager role, you will be responsible for driving the category agenda with our second biggest customer. You’ll know your stuff when it comes to market data and understanding performance drivers, combining this knowledge with our category vision, in order to recommend to retailers what they should do with range, fixture, price and promotions to unlock future growth. You'll also develop those leadership skills, with responsibility of one direct report.

This is an important role for us, so we are looking for someone special who can turn all our lovely category & shopper data into actionable insight with our retailers. If you get a buzz from finding that elusive nugget of data that unlocks growth opportunities for both us & our retailers, this could be the role for you.


  • The ability to get stuck into the detail of the data analysis, while also stepping back to see the big picture and unlock future growth
  • Strong communication skills with a knack for creating impact and influencing for ‘win, win’ outcomes, especially through your engaging presentations
  • A proven track record of building trusted, collaborative relationships with retailer
  • Experience in a customer facing role within the FMCG world
  • A great eye for data/analysis and ideally have experience of Nielsen, IRI, Kantar, Dunnhumby or Aimi
  • A good understanding of the grocery retail environment, bonus points if you have knowledge of the soft drinks, dairy or food to go market
  • An outcome focused, results driven mindset, with a ‘happy to get stuck in’ attitude


The chance to work in a high performing team who retailers have voted as their #1 team for four years in a row. This is an opportunity to make a real impact both externally with our retailers and internally championing the category within cross functional teams. You’ll get to be involved in shaping insight projects to deepen our knowledge of the category, our retailers and our shoppers & drinkers, as well as contributing to our 5-year strategy.

As well as the standard stuff you get for turning up for work, we have some great clubs, a free breakfast and as many smoothies as you can shake a stick at.

Extra Details

If you think you have everything we're looking for and more, then we'd love to hear from you. You'll need to get your skates on though, as applications close on Tuesday 2nd June.

Dolly Parton may have worked Nine to Five but you don't have to. We're open to a chat about flexible working. No promises, but we reckon that if it's good for you, then it's good for us. We're all about building a workplace for the future here at innocent, we believe in equal opportunities and we celebrate diversity. We’re an inclusive workplace, where everyone is welcome, everyone can be natural, and be the best versions of themselves.

You’ll help us to keep doing business the right way – keeping innocent an inclusive and inspiring place to work, using our B Corp status to inspire wider change, and reinforcing our culture of staying little as we grow big.