Social Media Manager

About Daylesford Organic

At Daylesford we're in love with food. We want to grow, farm, produce and sell the best possible food according to sustainable principles, in harmony with the environment and the seasons. We have been farming organically for over 35 years and are now one of the most sustainable farms in the UK. With three farmshops in London and our flagship location in the Cotswolds, each with thriving retail and café spaces, Daylesford is always looking for committed, passionate people to join our talented team .

Job Description

Daylesford: people who want to make a difference

At the core of Daylesford is our care for the environment, our animals and our people. For over forty years we’ve strived to inspire change and nurture growth, and our teams are made up of people who take pride in what they do every day. We know that together we can make a difference for the future of our planet and the wellbeing of our customers.

We are looking for an experienced and creative Social Media Manager to join our Marketing team at our Head Office in South Kensington. The role will cover Daylesford and The Wild Rabbit’s social media activity.

Full-time contract, Monday to Friday, 9 am – 6 pm with the flexibility to cover events when necessary. Salary, £30,000 – £40,000 pa depending on experience.

About the role

As our Social Media Manager, you’ll bring expert experience in utilising social media as a marketing channel, with a proven track record of turning fans into customers and customers into advocates. You’ll own, create, and deliver social marketing campaigns, build brand awareness, and manage all social content. You’ll be able to demonstrate exceptional knowledge of all social media platforms. In addition to a strong strategic understanding, excellent data analysis skills are essential to track campaign success. This role is integral to the wider Marketing team and will drive and maintain the growth of Daylesford and The Wild Rabbit’s social media networks.

Key Responsibilities

Main responsibilities

  • Develop and implement a social media strategy to drive brand awareness through authentic and relevant content that emphasises our brand voice and values
  • Create and manage the social media calendar, manage content, and plan specific and timely marketing campaigns in line with digital and marketing objectives.
  • Strong copywriting skills required to deliver each brand’s tone of voice and editorial copy across multiple marketing channels.
  • Responsible for the curation and scheduling of content across Instagram, Facebook, Twitter, Pinterest, YouTube, and LinkedIn for Daylesford and The Wild Rabbit. The role will play an essential part in communicating Daylesford’s sustainability stories.
  • Manage social media advertising campaigns with support from our external digital agency, working with the marketing team for input on content.
  • Photography and video content generation in stores, on location, and at events using a digital camera and editing software.
  • Provide clear, detailed briefs and storyboards when wider teams are assisting in photography and video content.
  • Responsible for community management across Daylesford and The Wild Rabbit with support from our Guest Services team (who you will keep updated on campaigns, product launches, and FAQs).
  • Provide training and guidance to team members on social media best practices, strategies, and competitor activities.
  • Influencer engagement, in collaboration with the PR team, to nurture relationships with key influencers and brand ambassadors.
  • Weekly social media reporting on performance and ROI of all social media channels

Prerequisites

As our Social Media Manager, you’ll be able to demonstrate the following skills and experience;

  • Minimum 3 years’ experience in digital/social media marketing with a track record of traffic and engagement growth
  • Strong copywriting skills required to deliver Daylesford and The Wild Rabbit’s tone of voice and editorial copy across multiple channels
  • Up to date on industry trends as well as the latest brands and influencers
  • A deep understanding of analytics and how audiences use social media
  • A creative thinker able to generate new ideas
  • An understanding of the food, retail, and hospitality industry with a love of organic food and a passion for sustainability
  • Excellent time management and organisation skills
  • Working knowledge of GA
  • Adobe Creative Suite (basic knowledge at a minimum)
  • Video editing skills would be desirable

Benefits

We Offer

  • Competitive salary
  • Training and development to advance your career
  • 33 days holiday per year including bank holidays
  • 50% staff lunch discount (at local Daylesford store)
  • 30% company discount
  • Stakeholder pension scheme

Extra Details

If you would like to be part of our truly unique business – we would love to hear from you. Please send us your CV and cover letter to [email protected]

This email address will be provided to the company upon application
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