Senior Area Marketing Manager

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About Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

Collaboration is a real thing here — because we know that individually we’re strong, but together we’re unstoppable. Athleta is a certified B Corporation, which means that we put people and planet right up there with profit, and we’re committed to using business as a force for good.

Job Description

Athleta is on a mission “to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential”.

As the Sr. Area Marketing Manager, you will lead a team of Area Marketing Managers who are responsible for building meaningful brand awareness by bringing this powerful mission and the brands national marketing campaigns to life at the local level.

As the team lead, you will be tasked to oversee and ensure all Area Marketing Managers are delivering on their primary goal: to accelerate brand awareness, convert new customers into meaningful traffic for stores, and steal share in your designated market area (DMA). You will also ensure your team delivers elevated and measurable brand experiences deeply connected with the local and regional Outreach plans in stores and their communities to support the goal of new customer acquisition.

In addition to your leadership track record, you have a strong passion for building relationships and authentic connections between customers, as well as experience planning and executing modern marketing tactics and events. This role requires a high degree of cross-functional collaboration and partnership with the Retail Leadership, National Marketing, and Digital teams.

Critical to your success is driving a high performing team that delivers store and local market-level events and associated digital and social activations. Your talent development, creative and analytical skills will combine to build a team that is successful at creating efficient, high-impact, measurable marketing programs that effectively bring the brand to life in a way that empowers the field and the people in the community.

Key Responsibilities

  • Responsible for raising Athleta brand awareness in key urban markets through experiential marketing, relationship development, and community planning
  • Build and lead a team of high performers, while simultaneously cultivating a strong talent pipeline to support career pathing.
  • Foster and maintain an inclusive and collaborative work environment.
  • Draw from national brand strategy to develop and seamlessly execute regional and local marketing strategies to help grow brand awareness, drive meaningful traffic in store, and deepen the emotional connection with our brand
  • Partner with the Digital Marketing Team to identify demand-driving tactics for your area stores. This might include paid social or mall advertising that is proven to effectively drive awareness and traffic.
  • Support direct reports in building new connections and relationships with fitness and wellness professionals, health experts, and local organizations and businesses aligned with our brand mission, purpose, and general positioning.
  • Participate in strategic planning initiatives and advance company thinking around the long-term role of Outreach in Athleta’s growth, providing field expertise.
  • Maintain a keen awareness of the external marketplace and competition taking advantage of opportunities to steal market share.
  • Accountable to effective planning, execution, and management of high impact brand experiences.
  • Train & coach field employees to strengthen skills and competencies related to brand building Outreach activities and tactics.
  • Analyze program impact to store and area business results and provide recap to leadership team
  • Learn and master all experience and Outreach related tools and technology.

Prerequisites

  • 8+ years of applicable marketing, community relations, event planning, and/or PR experience. Retail experience preferred.
  • Knowledgeable and actively engaged in fitness and holistic wellness.
  • Experience in strategic partnerships, events, and/or other related responsibilities with a demonstrated ability to build relationships that strengthen a brand’s presence.
  • Demonstrated ability to build diverse, high performing teams with an inclusive environment.
  • Demonstrated ability to achieve beyond what is expected, take actions, make improvements, and use learnings to exceed existing goals.
  • Demonstrated experience leading multiple projects simultaneously.
  • Established time management skills and effective planning and prioritizing skills
  • Strong communication skills; internally and externally, written & verbal.
  • Skilled at working across functions in a matrix organization.
  • Experience in budget planning and management
  • Proficient in Word, Excel, Outlook, PowerPoint, Social Media, and a quick study when it comes to adopting new technologies.
  • Responsible for consistent and comprehensive travel across assigned market for both store visits and event execution.

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*

*For eligible employees

Extra Details

Gap Inc. is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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