About Yes To
Our Vision: To create & promote standout natural skincare that is designed for millennial’s.
We create products to use in real life, delivering the results our consumers deserve
Why are we here? We are here to save skincare! Save skincare from boring, nasties and impossible standards of beauty
Our Brand Promise: We will deliver standout natural skincare that aligns with our customers ethics and delivers real results. Yes to always being at least 95% natural, cruelty free, vegan- friendly, effective, innovative and affordable.
Our Key Values
•We will always be kind to the planet & ocean
•We will always challenge the status quo, be innovative and do things in a positive Yes To way
•Yes to Real Life! We will always be true to our values and be real
•#BeautyHacks: We will deliver innovative products that work and fit easily and affordably into her lifestyle
Our Story So Far
Once Upon a Time
Yes to was created in the US in 2006 by two friends from California who wanted to create a super-natural beauty range that was made from fruit and vegetables. Their vision was to develop a range that worked with proven instant results, guilt-free, affordable and free of all known nasties. Yes to is now the fastest growing natural beauty brand in the US and No.1 in masks outselling L’Oréal! Yes to is now a global leader in natural beauty products, with award-winning formulas and unique collections, that can be found in 10 countries globally and over 27K+ stores across the world. Yes to has offices in Los Angeles and London.
Yes to is available in UK, US, Canada, Australia, Mexico, Turkey, Holland, Finland, Ireland, France and Belgium. We will be launching into more European markets in 2019.
Behind the scenes
Yes to is a small but mighty London based business, run by 6 sassy women.
We have grown very rapidly in the last 3 years launching into Boots, Tesco, Sainsburys, Amazon, ASOS, Superdrug, Beauty Bay, Primark and many more retailers. We have also now launched in 7 European countries and are available in Monoprix, Zalando, OVS.
We have huge ambitions for growth and work as a closely knit team to make sure that we deliver against them.
Our parent company is Yes to Inc based in LA and we go out there at least once a year. We operate in an autonomous way and manage the whole European business from London.
We love to socialise, invest in our own development and make time to support local charities. Our office is laid back, bright and colourful.
We all love what we do and come to work to make a difference every single day