Sweaty Betty

About Sweaty Betty

Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years. Designed by women for women, our goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. Have we got bum-sculpting leggings? You bet your ass.

Our Key Values

WELL + FIT = HAPPY

We live this every day - GREEN JUICE & COCKTAILS

We believe in balance - IT’S PERSONAL

Our foundation is family - KEEN TO BE GREEN

Working hard to make a difference - BORDERING ON OBSESSIVE

It’s more than a job - REBELLIOUS SPIRIT

We don’t play it safe

Our Story So Far

Growing up living an active lifestyle, Sweaty Betty began after our founder Tamara spotted a gap in the activewear market. After moving to London, she was shocked to find that the women’s sportswear on offer was dark and uninspiring, so embarked on a mission to create beautiful clothes for women who lived similar lifestyles.

After being made redundant she teamed up with her husband Simon and Sweaty Betty was born. Named after her determination to make it cool to sweat, Sweaty Betty is a design-driven activewear brand on a mission to empower women through fitness and beyond.

From Notting Hill to San Francisco

It’s safe to say we’ve travelled far in 20 years. Starting with one shop in Notting Hill, which Tamara ran all on her own over Christmas, we now have over 60 shops globally, including a flagship shop on Carnaby Street and concessions in Harrods and Bloomingdale's.

Company Details

London, United Kingdom
101-500
1998

Tamara Hill-Norton


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