PROPER was founded in 2011 by Cassandra Stavrou and Ryan Kohn. Starting out by tumbling popcorn in a refashioned cement mixer, their passionate London-based team have grown from kitchen start-up to global snack favourite in just eight years. Prior to launching new PROPERCHIPS, the colourful snack makers were best known for their award-winning collection of popcorn. Its flavours include classic Lightly Sea Salted and Sweet & Salty, as well as trend-setting Peanut Butter & Almond. Most recently, they launched the UK’s first palm oil free Microwave popcorn and a range dedicated to Kids. Suitable for vegetarians and gluten-free, all recipes are created by their team using delicious natural seasonings and the best quality ingredients.
Our Story So Far
Proper. Small word, big ambition.
My father was a hopeless cook but made the best popcorn. Together, we’d spend hours obsessing over new flavours, delicious ingredients and the magic of popping corn. Years later, inspired by a popcorn maker he gave me, PROPER was born.
My best friend Ryan and I joined forces and launched our business in 2011. We spent long nights cold calling and packing boxes of popcorn from his flat in London and our first batches were made by tossing kernels in a refashioned cement mixer!
8 years on, we’re still independent, and you’ll find PROPER all over the world. But one thing that’s never changed is our obsession with creating the tastiest snacks around. Snacks that never compromise on health.
It’s snacking Done Properly.