About Natoora
Our mission is to replace a broken, opaque food system with a transparent and sustainable supply chain.
We source radically seasonal produce that highlights the true cost of farming, protects the land from soil depletion and favours sustainable, nutritionally dense crops with revolutionary flavour.
We have spent over ten years connecting capital cities with flavours that would otherwise be lost forever. Delivering truly seasonal produce to over 500 restaurants in London, New York, and Paris, we count amongst our customers some of the world’s most talented and forward-thinking chefs.
We also engage directly with home cooks in our stores and concessions across London, and through our online channels, actively seeking to change the way people understand fresh produce. Ultimately our goal is to create a more meaningful and responsible food system that preserves seed varieties, growing techniques and traditions that are threatened by modern industrial farming and supermarket culture.