About Mindful Chef
We’re a health-focused food box company set up by school friends Giles, Myles and Rob. Since our launch in 2015, we’ve shipped over 10,000,000 ingredients from incredible small farms across the UK.
Our Key Values
One Feeds Two
1,000,623+ meals donated.
The name Mindful Chef, embodies all that we aspire to be. In September 2017 we partnered with the inspirational charity One Feeds Two, so that for every Mindful meal sold, we donate a school meal to a child living in poverty.
We're proud to be the first recipe box in the UK pioneering this 'one for one' model and together with our customer's support we've donated over 1,000,623 meals to children in Malawi so far!
Our ambition is to donate 1 million meals, that's the equivalent to feeding 5,266 children through an entire academic year. Not only does it give a child a free meal, it's also getting them back into education, which is imperative to furthering their development through life.
With our strong values around the suppliers we work with, the healthy ingredients we use in our recipes boxes and our impact on the environment, plus our efforts to raise awareness of initiatives like our 'one for one' charity model and B Corp – we hope to create a social movement and encourage our peers to be more mindful in business too.
We can't thank One Feeds Two enough for facilitating this and our customers for supporting us.
Together we are rethinking the meaning of good food.
Our Story So Far
Mindful Chef was started in 2015 by three Devon school friends, Myles, Giles and Rob. We grew up on and around some of the most wonderful farms in the West Country, this is where our passion for great quality produce started. We are now a team of 16, delivering tens of thousands of meals across the UK every week.
We grew up on and around some of the most wonderful award-winning farms in the West Country, this is where our passion for great quality produce started. Mindful Chef was born one summer's evening in 2014 when we were on a fishing boat off the beautiful Exe estuary bringing in the day's fresh catch to the local villagers. We thought to ourselves, how could we replicate this on a national scale, and have never looked back.
Behind the scenes
We're a small team committed to helping our customers live a healthier life.
We are funded by some of the UK's most successful sports star including Sir Andy Murray and Victoria Pendleton CBE and have around 1,000 investors from 2 sell-out crowdfunding rounds.
B Corp Status
We are proud to be officially certified as a B-Corp (or a “better corporation”). Of the 5 million small to medium sized businesses in the UK, just 175 are certified as B-Corps. Mindful Chef is one of those 175 leading the way.
B Corp certified companies strive not only for profits, but for the betterment of the world around them. This includes their employees and their customers, as well as society at large and the environment – both locally and globally.
B Corps are transparent about their operating practices and are held to a high standard of legal accountability. Companies have to be re-certified every two years, and if they fail to meet the set criteria, they lose their B Corp status. Not only that, but the criteria are dynamic, making sure that B-Corps are always moving with the times and are on the cutting edge of what “good” looks like in the current world.
Every year we produce an Annual Sustainability Report, that we publish on our website.