About Huel
Huel provides complete food, simply delivered. It’s completely balanced, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. Our mission is to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
We have sold over 100 million meals to over 100 countries.
Huel is a private company with over 90 employees, operating out of the UK (Tring, London, Birmingham) and US (New York). We’re delighted with what Huel has become and how it has helped people.
Our Key Values
In an ideal world, we'd all have time to select, buy, prep and cook a meal made with whole foods, and have the knowledge to ensure we're getting the complete nutrition we need. But this is unfortunately not always possible, especially when we're on the go or in a rush.
So most people often resort to "junk food" that is quick, but very unhealthy - think snacking on a bag of crisps or a chocolate bar or grabbing a sandwich or a cheeseburger for lunch. Sadly all this food is optimised for taste over nutrition, which is the essential value of food.
As a population we have made food so delicious that we crave it, get addicted to it, and over consume it. The result is that over 64% of adults are overweight or obese, and obesity-related conditions are on the increase.
The global population is growing and it will reach 9.7 billion by 2050. Our current food production methods are often outdated and unsustainable, without mentioning unethical.
We throw away 30% of the food we produce, we use meat and animal products as our main source of nutrition, and create too much packaging waste.