care/of

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About care/of

At Care/of, we help people remove obstacles to living a healthy life by delivering personalized, science-backed vitamins and protein straight to their door in convenient daily packs. As a fast-growing, venture-backed wellness startup, our technology makes it easy (and even fun) for people to get a custom vitamin and protein recommendation based on their diet and health goals — goodbye, guesswork. We aim to help people feel empowered to make the right choices for their health by being transparent about the research behind our recommendations and thoughtful about the quality of our products.

Care/of launched in 2016 and is headquartered in New York City. To date, Care/of has raised over $42M from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, and Juxtapose.

Company Details

New York, United States
2016

Craig Elbert and Akash Shah


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