About Athletic Propulsion Labs
Athletic Propulsion Labs® (APL), is globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring our groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by “providing an undue competitive advantage” to the wearer.
Beginning in June 2014 the company pioneered the “luxury performance segment” of the athletic footwear market in connection with the launch of its running and training shoe collections for men and women. The combination of APL’s world-class patented technologies and its unique, innovative design vision has enabled APL to be carried in over 300 of the finest luxury retailers in the world including Nordstrom, Bloomingdale’s, ShopBop, East Dane, Net-A-Porter, Mr. Porter, Harvey Nichols, Lane Crawford, and Level Shoe.
Most recently, APL debuted the TechLoom Wave running shoe and TechLoom Tracer training shoe, Concept X and SUPERFUTURE basketball shoes, the APL Lusso Slide and opened our retail flagship store at The Grove to rave reviews.